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Political advertising often runs on clichés, which is a form of shorthand, kind of like an inside joke. Letting people know they're looking at a cliché, but not insulting their intelligence with trite, over-used visuals is a skill. The client loved this piece, it tested very well, and it was used a second time close to the election.

11"h X 6"w card.

Nic Kipke "Taxes" front:

Nic Kipke Taxes Back:

Nic Kipke Taxes