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My client described Chris Yakabouski as a smart, young, successful guy that wants to be a different kind of politician. So I created a different kind of look for him: a little more polished, and more like retail advertising than political advertising. In fact, we explicitly avoided many of the clichés used in negative ads. It's all in the details.

17"w X 11"h, folds to create an 8.5"w X 11"h panel


Chris Yakabouski "Tax" cover:

Yakabouski Tax Comparison

Back:

Yakabouski Tax Comparison

Details:


Yakabouski Tax Comparison