An art director serves the needs of the big picture with their ability to understand the market and the message, in addition to having a thorough mastery of technique and style. I believe that successful art direction requires insight and discipline to maintain the look, identity and messaging across a series of pieces.

All of my clients benefit from my 27 years in the advertising industry, and some clients have ongoing series that are more demanding of the kind of skills art directors bring to the table.

One such client, Pound, Feinstein & Associates, a high-end boutique political advertising firm, relies on me to provide a consistent, yet unique and memorable look and feel for their clients. I have been working with PFA for the better part of a decade. While I don't generally agree with their clients politics, I do really enjoy creating effective advertising, and tasteful collateral materials.

PFA uses my services to produce hundreds of pieces of direct mail advertising each year. I have created literally thousands of pieces of mail for winning campaigns in numerous states. Here is a very small selection for your viewing pleasure.