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One of my long-standing political advertising clients, Morgan Griffith decided to campaign for a seat in Congress. I was selected to create a new identity for the campaign. Morgan's constituency is South-West Virginia, in the Blueridge Mountains, and this aspect of his political identity needed to be communicated in the logo.

Every political logo needs to work in a variety of media: CMYK printed material, RGB for a web presence and e-mail blasts, screen-printed spot-color for lawn signs and bumper stickers, gray-scale for copies, fax & word processing, and in this case a round adaptation for buttons.

This logo has been uniformly well-receieved.


Morgan Griffith for Congress logo:

Morgan Griffith for Congress Logo

Morgan Griffith for Congress Black-Only logo:

Morgan Griffith for Congress Logo

Morgan Griffith for Congress Logo for Buttons logo:
Morgan Griffith for Congress Logo