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An existing client opened a new haute-couture store in Richmond, Virginia, and needed a complete identity package. The process began with the logo.

The products included business cards, hanging price tags, custom-woven fabric clothing tags, letterhead, signage, and shopping bags.

The fabric tags are for the house-designed line of clothing.

Photos of the identity in use are at the bottom of the page.


IF logo:
IF Logo


IF business cards:
IF Cards


IF store hang tags:
IF Hang Tag
IF clothing woven labels:
IF Clothing Labels
IF letterhead:
IF Letterhead


IF Window Display IF Hang Tag Display IF Storefront IF Interior
IF Bags