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Brand Identity is not just logos and business cards, but I'll concede that is a lot of it. Branding includes all aspects of your company with which people visually interact. That means more than just a stationery package consisting of a business card, letterhead, and envelopes. That includes things like interior and exterior signage, packaging, labeling, even stuff like fax sheets and word processing templates.

And, you'll notice that I said "people" not "customers": having a well-designed and unified brand builds not only your public esteem and recognition, but also employee satisfaction and loyalty. Think about why companies like Apple have such a carefully and thoughtfully designed corporate image.

I have known fantastic graphic designers that couldn't design a logo to save a schoolbus full of children. I also know an amazing logo designer who would not design and produce a magazine, even if you held a gun to his head. They are very different skill sets, requiring very different creative processes. I feel very fortunate that I have significant skills in both areas.

International Fashion Brand Identity Morgan Griffith Congressional Campaign Logo Admon Logo Belltower Logo
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