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I met the owners of ELSE when they were designing motorcycle apparel at a short-lived dot-com business. They contacted me when they re-started their haute couture business in the Georgetown neighborhood of Washington DC. They had already established their look, so I picked up the baton and ran with it, creating memorable direct mail advertising.

Mixed sizes

ELSE "Fall Mailer":

ELSE Fall Mailer

ELSE "Third Vertical", "Rip Card":

ELSE Third Vertical     ELSE Third Vertical